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Essington Community Centre, Hobnock Road, Essington, Wolverhampton WV11 2RF

01922 308230

hiya@sweetphoria.co.uk

What We Stand For

Quality

We are dedicated to sourcing the finest brands for our sweets, ice creams, and milkshakes, delivering luxurious flavors that won’t break the bank.


We are sticking to British and European Sweets, you will not find American "Candy" here. Only Proper confectionary.

Community

We are committed to supporting local producers and spreading joy throughout our neighborhood.

By uplifting the people of Essington, we provide employment opportunities, entertainment, and a welcoming space for all ages.

Within The 1911 Cafe, a well-established community hub in Essington, the Sweetphoria brand will be a delightful addition for everyone to enjoy.

Innovation

Sweetphoria offers a unique selling proposition with its ice cream and milkshake bar, featuring a delightful mix of classic and innovative flavours. This is the brand that everyone will be excitedly discussing for its commitment to quality and community engagement.

The Sweetphoria Model

    **Sweetphoria: Where Every Sweet is a Delight.**

    Welcome to Sweetphoria, your local haven for premium confectionery and decadent desserts. We believe that a touch of luxury should be accessible to all, which is why we focus on providing exceptional value without compromising the quality of our treats.

    **Our Selection: Quality You Can Trust**
    We curate a rotating selection of the UK’s most loved confectionery. From nostalgia-inducing classics to modern favorites, you'll discover iconic names on our shelves, including:
    • Haribo & Barrett's
    • Cadbury & Taveners

    **Our Range:**
    To keep things fresh and exciting, our stock regularly changes. While we may not carry every single brand in the UK at once, there’s always something new for you to explore.

    **The Sweetphoria Standard:**
    You won’t find American candy in our shop. We've deliberately opted out of that market to avoid overpriced, low-quality, or counterfeit products. Instead, we dedicate our space to the high-quality British and European sweets you know and love.

    **Scoops, Shakes & Sweets**
    • **Jude’s Ice Cream:** We proudly serve Jude’s, a quintessentially British brand celebrated for its exceptional flavor range and premium ingredients. It’s truly the best scoop in town.
    • **Signature Milkshakes:** Our shakes are the ultimate indulgence—handcrafted with fresh whole milk and finished with your favorite toppings.
    • **Pick ‘n’ Mix:** Enjoy complete freedom with our weighed sweets. Mix and match to your heart’s desire or grab a bag of your favorite single flavor. Whether you want a little or a lot, the choice is yours!

    **Gifts & Seasonal Magic**
    Whether it’s Christmas, Valentine’s Day, Halloween, or Easter, we’ve got you covered. We stock specialized seasonal gifts to make every holiday a little sweeter. If you’re looking for something specific, just ask—we love helping you find the perfect gift.

    **More Ways to Win**
    • **Promotions:** Keep an eye out for our "Sweet Deals," flash price drops, and exclusive in-store promotions.
    • **Monthly Competitions:** Every purchase gives you a chance to enter our monthly draw. You could be our next winner of a Sweetphoria treat bundle!

    Visit us today and discover your Sweetphoria!

Team

John Eccleston

CEO, Sweet Tooth Enthusiast, and Wolves Supporter

James Morris

Owner of The 1911 Cafe and husband of John.